iGen

For Gen Z, America’s Youngest Generation, Keeping It 100 Means Accountability!

The word that best describes the world of Gen Z is accountability. There have been several signals lately...

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iGen

Understanding Millennials’ Love Of Avocado Toast May Be The Key To Marketing To Them!

Everyone wants to market to Millennials, Americans born from 1982 to 2000. And, why not? After all, they number...

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iGen

Getting to know Gen Z: which brands are hot!

You have to keep in constant touch with what’s hot and what’s not with Generation Z, a large...

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iGen

What’s on your mind? How your generation affects your decisions.

Money, bells, and whistles won’t win the hearts of American consumers. But, learning about a...

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