Marketing

101 Gen Y Data Snax – Gen Ys have little concept of privacy – theirs, yours, and the company’s.

Posted by Ann Fishman on Feb 19, 2012

Gen Y Data Snak #5 – Young workers have little concept of privacy – theirs, yours, and the...

Marketing

101 Gen Y Data Snax – Gen Y workers may have trouble with long-term projects.

Posted by Ann Fishman on Feb 13, 2012

Gen Y Data Snak #4 – Gen Y workers, aka Millennials, may need special help with long-term projects....

Marketing

101 Gen Y Data Snax – Gen Y workers communicate in digital language.

Posted by Ann Fishman on Feb 6, 2012

Gen Y Data Snak #3 – Gen Ys, aka Millennials, communicate in digital language. What does “going...

Marketing

101 Gen Y Data Snax – Gen Ys don’t like hype and spin.

Posted by Ann Fishman on Jan 29, 2012

Gen Y Data Snak #2 - Gen Ys don’t like hype and spin when choosing products, services, and yes,...

Marketing

101 Gen Y Data Snax – Gen Y workers are multi-taskers.

Posted by Ann Fishman on Jan 22, 2012

Data Snak #1 – Gen Ys are multi-taskers. “I can handle as many as you can throw at me,” answered...

Marketing

New Workshop: How to Attract, Motivate and Retain Young Employees

Posted by Ann Fishman on Oct 5, 2011

GOAL: This workshop helps you effectively incorporate younger workers into a multi-generational...

Marketing

The Young and the Restless Take on Washington

Posted by Ann Fishman on Sep 23, 2011

Gen Ys/Millennials are not shy about telling you how they feel. They expect you to understand the realities of...

Marketing

Tip #2 for Managing Gen X in the Workforce

Posted by Ann Fishman on Sep 21, 2011

During the formative years of Gen X (ages today 30-50), the three support systems that society offers its children...

Marketing

The Scent of Success: the Perfume Industry and the Millennial Market, Pt. 2

Posted by Ann Fishman on Aug 21, 2011

Thought for today about perfume and the Millennial Market: Trends originate with a small segment of young people,...

Marketing

Tip for Managing Gen X Workers

Posted by Ann Fishman on Aug 12, 2011

Let me give you a hypothetical situation that demonstrates how Gen X workers (31-51) approach a job: A new Gen X...

Marketing

The Scent of Success: the Perfume Industry and the Millennial Market

Posted by Ann Fishman on Aug 12, 2011

The saying used to be: Treat others the way you want to be treated. Today, the perfume industry is trying to treat...