Staying ahead of the curve: What do you call the generation that follows the Millennials?

Today, we have six distinct generations of Americans.

Some generational names –¬†like Baby Boomers – have become household words.

Others – like the Silent Generation – are not as well known.

How do generations get their names? And, what’s in the running for America’s newest, youngest generation, the one that follows the Millennial Generation?

Check out this article in the American Marketing Association’s newsletter,¬†Marketing Insights, for all the answers!