Generational Targeted Marketing

Generational Targeted Marketing

Ann Fishman


The Wall Street Journal. ©1999 Dennis Brock.

For more than two decades, Ann Fishman has been at the forefront of major generational trends. Receiving four U.S. Senate Research Fellowships, she introduced America to lifelong learning and intergenerational mentoring by creating Senate Information Papers, national workshops, and Federal legislation.

In 1995, Ann founded Generational Targeted Marketing, which has provided generational guidance to some of the country’s best and best-known companies, large and small. She has also worked extensively with the U.S. government. Ann is a former Adjunct Professor at New York University.

A press kit containing more detailed information can be downloaded here.

Generational Targeted Marketing

What We Do

It’s about you!
Speeches. Workshops. Executive roundtables. Consulting.

If your challenge has to do with people—customers, clients, donors, voters, or employees—there is probably a generational solution to it. Our work most often relates to the misunderstanding that executives may have about other generations, and sometimes their own.

Ann Fishman matches her expertise of America’s six generations with yours to create something new that strengthens marketing, improves workforce communication, and resolves conflict. All work is client-customized, across a variety of specialties:

  • Connecting with consumers’ values, attitudes and lifestyles by generation
  • Marketing to one or more generations
  • Developing products for a generation
  • Managing a multi-generational workforce
  • Using generational characteristics for jury selection
Generational Targeted Marketing


Business & Industry
  • Acxiom
  • Allstate Financial
  • Business Technology Association
  • Knouse Foods
  • Modern Postcard
  • National Association of Senior Move Managers
  • Soyfoods Association of North America
  • The Hosiery Association
  • The Worth Collection, Ltd.
  • Time Warner Cable
  • Volvo Car Corporation
  • Elderhostel
  • Tulane University
  • National Security Agency
  • National Air and Space Intelligence Center
  • United States Senate

Home & Furnishings
  • American Furniture Manufacturers Association
  • American Nursery and Landscaping Association
  • Building Industry Association of Southern California
  • Color Marketing Group
  • Forty-One Madison/The New York Merchandise Mart
  • International Furnishings and Design Association
  • Plaid Enterprises, Inc.
  • Western Home Furnishings Association
  • FenaPrevi (Brazil)
Medical Organizations
  • American College of Cardiology
  • Chorus America
  • The Committee of 200

Publications & Media
  • PBS-TV
  • Reader’s Digest
  • The National Geographic Society
  • Time Warner Cable
Travel & Tourism
  • Education Travel Conference
  • International Association of Conference Centers
  • Louisiana Tourism Summit
  • National Heritage Development Conference
  • Nevada Governor’s Conference on Tourism
  • South Carolina Governor’s Conference on Tourism
  • Thomson Safaris
  • Travel Council of North Carolina
  • Tennessee Valley Authority

Generational Targeted Marketing


Ann A. Fishman has appeared in more than sixty news media publications and television networks, a representation of which is listed below:

  • CNN
  • Fox News Channel
  • WBZ Boston
  • New Jersey News Channel 12
  • KUSA (Denver, CO)
  • News 12 (Hartford, CT)
  • WISN (Milwaukee, WI)
  • WXII (Greensboro, NC)
  • WJXT (Jacksonville, FL)
  • WRGB (Albany, NY)
  • WFRV (Green Bay, WI)
  • KYTV (Springfield, MO)
  • WAND (Champaign, IL)
  • WSJV (South Bend, IN)
  • WJTV (Jackson, MS)
  • WQAD (Davenport, IO)
  • WFMJ (Youngstown, OH)
  • KHGI (Lincoln, NE)
  • WPVI (Philadelphia, PA)
  • WMTV (Madison, WI)
  • WJBK (Detroit, MI)
  • BBC (Scotland)
  • National Public Radio
  • CKNW Vancouver
  • WWL New Orleans
  • WBIX Boston

  • The New York Times
  • Wall Street Journal
  • USA Today
  • Washington Post
  • Los Angeles Times
  • Chicago Tribune
  • Detroit Free Press
  • Seattle Times
  • Miami Herald
  • Boston Herald
  • Austin American-Statesman
  • Dallas Morning News
  • The Denver Post
  • Arizona Republic
  • Palm Beach Post
  • Times Picayune
  • Milwaukee Journal Sentinel
  • The Trentonian
  • Richmond Times-Dispatch
  • Florida Times-Union
  • Providence Journal-Bulletin
  • Joliet Herald-News
  • Bergen Record
  • Gambit (New Orleans)
  • Cox News Service
  • Sweden-America Today

Trade Publications
  • Gifts & Decorative Accessories
  • Selling Christmas Decorations
  • Circulation Management
  • Senior Marketwatch
  • Footware News
  • Successful Meetings
  • Home Office Computing
  • Home Furnishings Network
  • LDB Interior Textiles
  • Selling to Seniors
  • Catalog Age
  • Cable World
  • DM News
  • U.S. News & World Report
  • Entrepreneur
  • Kiplinger’s Investment Newsletter
  • American Demographics
  • Des Moines Business Journal
  • HR on Campus
  • HR Reporter
  • Marketing to Women
  • Marketing to Kids
  • Age Wave Report

Generational Targeted Marketing

Contact Us

Ann Fishman

Generational Targeted Marketing

+1 (212) 737-0155

215 East 68th Street, 30th Floor
New York, NY 10065