Generation Y

What’s on your mind? How your generation affects your decisions.

Money, bells, and whistles won’t win the hearts of American consumers. But, learning about a...

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Generation Y

Want to Recruit the Best Millennial Employees? Here’s how!

If you want the cream of the Millennial crop as your employees, use your charitable endeavors as a recruiting...

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Generation Y

Millennial Women Want You to Market With Them, Not To Them!

Technology greatly impacted the millennial woman’s formative years. She doesn’t know life without the...

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Generation Y

Want Millennials’ Business? Make it personal!

A major influence on millennials’ style and lifestyle is their need for personalization. If you’ve...

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Generation Y

A Generational Profile of Millennial Edward Snowden

Each of America’s six living generations has its own unique strengths and weaknesses, forged by the historic...

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Generation Y

Millennials’ Concerns Must Be Your Concerns

Companies that seek millennials’ business are companies that promote millennial social values and...

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Generation Y

Why Millennial Women Matter!

Millennials, aka Gen Ys, were born between 1982 and 2000. Today, they number about 80 million men and women and...

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Generation Y

Why “An Army of None”? It’s Generational!

In a 2013 article “An Army of None”, Tim Kane did a masterful job of highlighting research, reports,...

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Generation Y

Hillary and the Millennials

Hillary Clinton knows the millennial vote is critical to her 2016 presidential objective. She must have their...

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Generation Y

Staying ahead of the curve: What do you call the generation that follows the Millennials?

Today, we have six distinct generations of Americans. Some generational names –¬†like Baby Boomers –...

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Generation Y

If you wanted to be remembered for one patriotic quote, which of these quotes would you pick?

  If the freedom of speech is taken away, then dumb and silent we may be led, like sheep to the slaughter. ¬†...

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Generation Y

Generation X’s Frustration with Brian Williams

Forget Baby Boomers and Millennials and look to Generation X (ages 34 to 54) for the story behind the story of...

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