Generation Y

EYE on GEN Y – Will “The Hunger Games” change Gen Y women’s self-image?

There are certain flashpoints that can impact a generation forever. For example, Gen Y young women have a new self...

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Generation Y

EYE on GEN Y – The “Iron Lady” on generational characteristics…

A generation reacts to the historical events that occur during its formative years.  Their response to these...

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Generation Y

EYE on GEN Y – Is Gen Y “faux green?”

I want to plug an article by Joel Stein in Time Magazine (April 2, 2012) called: “It’s Easy Not Being...

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Generation Y

EYE on GEN Y – Gen Ys, aka Millennials, take fashion at Macy’s to warp speed.

What provoked Macy’s to “go Millennial” and make major changes to attract this generation of...

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Generation Y

EYE on GEN Y – Macy’s goes Millennial

Today begins a new series of blog entries – called EYE on GEN Y.  It’s the latest buzz on Gen Y. Gen...

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Generation Y

EYE on GEN Y – Gen Ys have little concept of privacy – theirs, yours, and the company’s.

Young employees have little concept of privacy – theirs, yours, and the company’s. Q: What is the most...

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Generation Y

EYE on GEN Y – Gen Y employees may have trouble with long-term projects.

Gen Y employees, aka Millennials, may need special help with long-term projects.   Why? Gen Y workers are...

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Generation Y

EYE on GEN Y – Gen Y employees communicate in digital language.

Gen Ys, aka Millennials, communicate in digital language. What does “going topless” mean to Gen Y...

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