Marketing

“Women in the Workforce”? What do Millennial men think about it?

Posted by Ann on Jun 2, 2014

According to a recent article on forbes.com: … Millennial women outnumber men in college classrooms, are on...

Marketing

The “Silent Generation” takes a bite out of Apple!

Posted by Ann on May 16, 2014

I’m always quizzing the salesforce and the trainers at the Apple store on Fifth Avenue in New York about who...

Marketing

“Millennials and Job Interviews”: What are they doing wrong?

Posted by Ann on May 7, 2014

I recently attended a debate called “Millennials don’t stand a chance”. It was sponsored by...

Marketing

“Education and the future of Millennials and Gen Xers” – is it relevant?

Posted by Ann on Apr 30, 2014

Yeh, billionaires Bill Gates, Steve Jobs, Larry Ellison, Mark Zuckerberg and Michael Dell quit college. But, what...

Marketing

“How Millennials Communicate!”

Posted by Ann on Apr 22, 2014

I commend humorist and writer, Dave Barry, for his funny insights on how Millennials communicate. Here are some of...

Marketing

The 5 top rules for “negotiating with Gen X”

Posted by Ann on Apr 9, 2014

Rule #1 – Be honest. Xers have been bombarded with marketing messages all their lives and they know hype...

Marketing

Targeting “Millennials”? Go after the YUMs!

Posted by Ann on Mar 30, 2014

HSBC bank named them. Luxury brands like Burberry, Coach, and Michael Kors want them. And, most of us...

Marketing

How do “Boomers” and “Gen Xers” define ‘old’?

Posted by Ann on Mar 14, 2014

Great article in the latest AARP magazine called “You’re old, I’m not.” An AARP survey of...

Marketing

“Millennials” in Adulthood – Where are they for and against?

Posted by Ann on Mar 11, 2014

It’s important to know what Millennials are thinking. They are an enormous generation, and they will set...

Marketing

Green “Millennials” see red when it comes to Chipotle’s guacamole!

Posted by Ann on Mar 5, 2014

Millennials, Gen Xers, and Baby Boomers are green generations. They care about all things environmental. After...

Marketing

Do “Millennials” know they have tech-neck? And, do you have it?

Posted by Ann on Mar 2, 2014

Want an easy way to tell if you are using your smart phone and tablet a little too much? Just look at the necks of...

Marketing

Are “Millennials” the key to saving retail???

Posted by Ann on Feb 26, 2014

Baby Boomers presumed they were the ones that retailers needed to pay attention to. Not so fast. It turns out...