Marketing

Do Generational Characteristics Influence U.S. Home Losses?

Posted by Ann Fishman on Jul 25, 2012

The G.I. Generation – “the greatest generation” – made it through the Dust Bowl, World War...

Marketing

Attention Macy’s, Media, and Money Managers: The 65+ crowd is coming to the Internet!

Posted by Ann Fishman on Jul 19, 2012

At a time when customers are scarce and business is down, your new secret consumer may be the often-overlooked and...

Marketing

EYE on GEN Y – Obamacare and Gen Y

Posted by Ann Fishman on Jul 16, 2012

How will Obamacare affect the generational characteristics of Generation Y? Here’s one example: Obamacare...

Marketing

Yikes! Boomers aren’t going to inherit big bucks…

Posted by Ann Fishman on Jun 20, 2012

The Baby Boomers’ crystal ball has shattered – splintering their dreams for future financial...

Marketing

EYE on GEN Y – Will “The Hunger Games” change Gen Y women’s self-image?

Posted by Ann Fishman on May 6, 2012

There are certain flashpoints that can impact a generation forever. For example, Gen Y young women have a new self...

Marketing

EYE on GEN Y – The “Iron Lady” on generational characteristics…

Posted by Ann Fishman on Apr 26, 2012

A generation reacts to the historical events that occur during its formative years. Their response to these...

Marketing

EYE on GEN Y – Is Gen Y “faux green?”

Posted by Ann Fishman on Apr 12, 2012

I want to plug an article by Joel Stein in Time Magazine (April 2, 2012) called: “It’s Easy Not Being...

Marketing

How to Help America’s Greatest Generation of Entrepreneurs Become Team Players…

Posted by Ann Fishman on Apr 9, 2012

Generation X (31-51) may be America’s greatest generation of entrepreneurs. Why? During Gen X’s...

Marketing

EYE on GEN Y – Gen Ys, aka Millennials, take fashion at Macy’s to warp speed.

Posted by Ann Fishman on Apr 7, 2012

What provoked Macy’s to “go Millennial” and make major changes to attract this generation of...

Marketing

“Internet thinking” is the key to understanding your Gen X employees!

Posted by Ann Fishman on Apr 1, 2012

What is “Internet thinking?” Internet thinking means that it is the quality of the idea alone that...

Marketing

EYE on GEN Y – Macy’s goes Millennial

Posted by Ann Fishman on Mar 25, 2012

Today begins a new series of blog entries – called EYE on GEN Y. It’s the latest buzz on Gen Y. Gen...

Marketing

EYE on GEN Y – Gen Ys have little concept of privacy – theirs, yours, and the company’s.

Posted by Ann Fishman on Feb 19, 2012

Young employees have little concept of privacy – theirs, yours, and the company’s. Q: What is the most...