Skip the first article. It peaks at the title.
Read the second one. Great examples, both good and bad: Radio Shack, Men’s Warehouse, Nordstrom, and Urban Outfitters.
Best take-away from the “stodgiest retailer” article…
Aligning a retail strategy with millennials requires one to reconsider all elements of the shopping process: pre-store, in-store and post-store. The format must be appropriately engaging and fun, and – absolutely imperative – the relationship with millennials must continue long after they exit the doors. This nurturing retailer-shopper relationship is a fundamental transition from the previously accepted transactional experience.
I’m all for a good generational chuckle, but learning what Urban Outfitters and Nordstom are doing to attract attractive numbers of Millennial shoppers is much more satisfying.
The Bottomline Generationalist