Is this the first time a TV home shopping network has kicked off a new movie? I’m not sure, but it’s a match made in marketing heaven.
The movie is Dreamworks’ “The Hundred-Foot Journey” which opens in theaters on Thursday, August 7. The TV shopping channel is HSN (Home Shopping Network) which kickoffed “The One-Hundred Foot Journey” collection (inspired by the movie) on Wednesday, August 6.
One HSN, you can buy (among many, many, many other items):
– a 16-piece Indian-inspired dinnerware set
– a gourmet rice collection
– honey quartz multigemstone sterling silver drop earrings
– framed prints of maps of France
– a ceramic elephant stool
The list goes on and on and on.
What a way to drive HSN shoppers to the movie and movie goers to HSN!
From a generational point of view, the movie will appeal to several generations, although Helen Mirren, the female lead, is a Baby Boomer favorite, as is HSN.
No matter which generation marketers are targeting, new collaborations can be formed to promote the sales of products and services.