Millennials, aka Gen Ys, love customization and personalization. From their ringtones to their tattoos, they declare their likes.
So, what did Coca-Cola do to reverse a decade-long decline in sales?
They personalized their beverage bottles with people’s names from Aaron to Zach … and with warm and fuzzy words such as “BFF”.
The “Share a Coke” campaign was temporary — only for the summer — but Coke is thinking of bringing it back next summer.
Generational marketing is not a sledge hammer, it’s a nuance … and it’s powerful stuff!